Case Study: WITHIN (global digital agency) doubles coffee subscriptions and holiday gift sales with Quantcast (real-time audience insights)

Retail coffee brand brews up a storm and attracts new customers

WITHIN, a global digital agency, partnered with a decades-old coffee retailer with hundreds of locations worldwide that saw customer visits collapse when commuters began working from home during the COVID-19 pandemic. Faced with a dramatic sales drop, the brand needed to quickly pivot to retain and reconnect with customers.

WITHIN used the Quantcast Platform to analyze audience data and discovered the brand’s subscribers had strong affinities for topics like gardening and home improvement, insights the team used to reshape DTC subscription and holiday gifting campaigns. As a result, the retailer doubled its subscription business and achieved a 2x increase in holiday coffee gift purchases year-over-year.

WITHIN

Joe Yakuel

Chief Executive Officer