Case Study: ANZ insurer Youi achieves 500% uplift in conversion rates with Quantcast's video solution

Quantcast Helps Youi Identify Customers Earlier in Their Car-Hunting Process

Youi is a general insurer offering vehicle, home, watercraft and small-business policies. Facing the challenge of reaching prospective car buyers earlier in their journey, Youi aimed to expand brand reach beyond traditional auto sites and engage customers further up the funnel before they began shopping.

Quantcast analyzed real-time behavior and search intent of auto insurance shoppers and developed a high-quality desktop and mobile video campaign. The approach increased customer reach by 77% and drove a 500% uplift in conversion rates, accelerating enquiries and improving conversion efficiency.

ANZ Youi

FabriziaRoberto

Head of Marketing