Case Study: Bonobos doubles display customer acquisition with Quantcast Complete Targeting

Quantcast drives new customers for Bonobos

Bonobos, a fast-growing online menswear brand, needed to cut through a crowded market to drive both awareness and sales. To broaden its customer base, the company turned to Quantcast’s real-time advertising to bring new customers into the funnel.

Quantcast used Complete Targeting to find consumers across the connected universe whose browsing behavior matched Bonobos’ visitors, dynamically balancing prospecting and retargeting to drive purchases. The campaign delivered qualified Net New™ sales, more than doubled display-driven customer acquisition in a few months, and made Quantcast the top-performing partner on the plan.

Bonobos

Craig Elbert

VP of Marketing