Case Study: Papa John's achieves more online pizza orders with Quantcast

Quantcast delivers more online pizza orders with unique audience insights

Papa John’s, the American pizza delivery franchise, partnered with the movie Birds of Prey and aimed to drive more online orders by engaging a specific audience of superhero movie fans and pizza lovers. The challenge was to efficiently reach and convert that niche audience around the film partnership.

Quantcast used first‑party data and a custom audience model powered by its proprietary “search powered audience” strategy to target pizza lovers and superhero fans with video ads. The campaign exceeded its goals by 14%, achieved a 77% video viewability rate, and drove more online pizza orders.

Papa John’s

Kanchan Lad

National Marketing Manager