Case Study: Moe's Southwest Grill achieves +40% new in-store visits and 19x ROAS with Quantcast

Quantcast ad exposure drives 40% new in-store visits and 19X return on ad spend

Moe’s Southwest Grill, a fast-casual restaurant chain with 700+ U.S. locations, aimed to increase foot traffic and attract new customers in its 2017 digital marketing campaign. The brand’s challenge was to prospect beyond its existing audience using Experian segment seeds and to prove real-world impact through foot-traffic attribution.

Moe’s partnered with Quantcast to leverage third-party audience and measurement partnerships, targeting four Experian segments to reach its “Busy Balancer” audience and measuring in-store purchase lift via placed foot-traffic measurement. The program delivered a holistic marketing lift: +40% new in-store visits across three promotional periods and a 19x return on ad spend, validating the brand’s investment and driving measurable business results.

Moe's Southwest Grill

Alan Magee

Marketing Director