Case Study: PUMA Southeast Asia achieves 9x ROAS and a 200% increase in organic search with Quantcast

PUMA Southeast Asia boosts ROAS 9x and organic search 200% with Quantcast

PUMA Southeast Asia aimed to reestablish its brand in the competitive running shoe market, a segment long dominated by other major brands. The challenge was to position the new Deviate Nitro shoe as a credible and high-performance option for both elite athletes and everyday runners. To tackle this, PUMA partnered with Quantcast to leverage its AI-powered platform for precise, data-driven advertising.

Quantcast utilized real-time behavioral signals and PUMA's first-party data to identify and engage high-intent audiences across Southeast Asia. This solution allowed for continuous optimization of the campaign. The results were outstanding, delivering a 9x return on ad spend and a 200% increase in organic search volume for the product, successfully reigniting brand relevance in the region.

PUMA Southeast Asia