Case Study: Promutuel Insurance achieves 1.8X-better CPA and 1.4X conversion uplift by scaling hyper-local, language-targeted quote submissions with Quantcast

Promutuel Insurance - Customer Case Study

Promutuel Insurance, a Quebec-based insurer, needed a partner to drive insurance quote submissions at a hyper-local level while reaching customers in their preferred language. Their challenge was to combine precise postal-code targeting with scalable lead generation across Quebec’s mutuel locations.

Quantcast built postal-code targeting from scratch and used Performance Audiences plus language targeting to reach new audiences efficiently. The campaign delivered performance 1.8× better than the 2017 CPA goal, a 1.4× uplift in site conversions, and successfully scaled quote submissions in highly geo-targeted locations.

Promutuel Insurance