Case Study: Poly boosts international "where to buy" traffic and audience reach with Quantcast

Poly connects customers to their audio and video product site

Poly (formerly Plantronics and Polycom) is an electronics company that makes audio and video communications products supported by software, AI, analytics, and insights. Poly needed to drive new, qualified traffic to its “where to buy” product pages and gain deeper insight into existing and converting customers across the UK, France, and Germany.

Quantcast tagged multiple site pages and built country-specific custom models to reach new prospects on exchanges in real time. As a result, Poly increased traffic to its international “where to buy” pages and expanded its audience reach across those markets.

Poly