Case Study: PolicyGenius achieves a 53% reduction in CPA with Quantcast's Split Funnel Insights

Policygenius makes intelligent optimizations to ensure prospecting partners’ value

Policygenius, America’s leading online insurance marketplace, needed a clearer way to evaluate the true performance of three prospecting partners. Relying on ad server reports, they suspected one partner’s results were inflated by unauthorized heavy retargeting, obscuring which partners were genuinely driving new prospects.

By implementing Quantcast’s split-funnel insights pixel to distinguish first site visits from conversions, Policygenius uncovered that Partner A drove 86% of conversions via retargeting while Partner C only 1%, revealing true prospecting performance. They dropped Partner A, reallocated 75% of budget to Partners B and C, doubled prospecting efficiency and cut cost per acquisition by 53%.

PolicyGenius