Case Study: Palmerbet achieves 31% more registrations and 44% lower CPA with Quantcast

Palmerbet races to the top in the online betting marketplace

Palmerbet, an Australian online betting operator, faced the challenge of raising brand awareness and driving new registrations in a crowded, competitive market. After poor results with other programmatic platforms, the challenger brand needed a partner that could reliably deliver new customers while supporting broader digital marketing and brand objectives.

Using the Quantcast Platform’s easy-to-use, full-funnel programmatic tools and proprietary machine learning, Palmerbet quickly identified and reached high-value audiences outside walled gardens, planning and launching campaigns in under an hour. The campaign delivered a 31% increase in new registrations, a 44% improvement in cost per acquisition, a 16% lift in brand consideration, and an 800% ROAS, while campaign setup and daily monitoring were completed in minutes.

Palmerbet

Stuart Fagan

Marketing Manager