Case Study: OpenSky doubles conversions with Quantcast

OpenSky doubles conversions by 2x with Quantcast

OpenSky, a secured credit card provider, aimed to shift from relying on affiliate marketing to building its own brand and direct-to-consumer acquisition channel. The challenge was to use programmatic advertising to achieve both measurable performance and long-term brand equity in a strictly regulated financial environment. To address this, they partnered with Quantcast.

Quantcast implemented a full omnichannel campaign for OpenSky, utilizing their advertising platform across CTV, display, and audio with a unified seasonal message. The solution included advanced lookalike targeting and influencer integrations to extend reach. This strategy allowed OpenSky to exceed its acquisition goal by 142% and achieve a 2x increase in its conversion rate, demonstrating the powerful impact of Quantcast's approach.

OpenSky