Case Study: BARÚ achieves strong viewership and +209% Hispanic ratings for Lopez with Quantcast

New TV Land comedy Lopez, premieres to strong viewership by driving interest with key audiences

TV Land sought to generate awareness and drive tune‑in for Lopez, a new sitcom starring George Lopez. Working with agency BARÚ, the network partnered with Quantcast in the month leading up to the premiere to identify and reach the audiences most likely to watch the show.

Quantcast used its Search Powered Audiences solution—leveraging search keywords and behavioral data to model fans of George Lopez, similar TV shows and comedians, and related interests like sports—and served targeted video ads across digital channels. The campaign drove strong viewership and exceeded ratings expectations, delivering 14x higher engagement than standard display, a 5x spike in site traffic during the campaign, and a +209% Hispanic rating increase versus TV Land’s Hispanic primetime average.

BARÚ

Elizabeth Barrutia

Founder/CEO