Case Study: Murphy Door achieves 5000% ROAS and rapid customer growth with Quantcast

Murphy Door opens the door to growth opportunities and welcomes new customers

Murphy Door is a maker of custom hidden doors and functional cabinet systems that help homeowners solve storage, space, and privacy needs. In early 2020, as families confined to their homes juggled remote work and schooling, the company needed to raise brand awareness and reach prospective customers looking to carve out private or multi-use spaces in their homes.

By partnering with Quantcast, Murphy Door used pixel-based prospecting and site retargeting to find audiences considering remodels and space solutions and to identify new channels such as homebuilder partnerships. The campaigns, ongoing since 2017 and intensified during the pandemic, delivered a 5000% return on ad spend and drove a sharp increase in U.S. sales.

Murphy Door

Jeremy G. Barker

Chief Executive Officer