Case Study: MSC Cruises achieves 148% ROAS and expands direct online sales with Quantcast

MSC Cruises set sail with Quantcast to increase online sales

MSC Cruises, the world’s largest privately owned cruise company and market leader in several regions, faced a changing travel market as customers shifted toward digital booking. To grow its direct online sales through eCommerce and its Contact Center in France, the UK and Italy, the marketing team needed an advertising partner that could scale customer acquisition and deliver actionable audience insights across markets.

Quantcast used its first‑party data and AI-powered platform to identify lookalike audiences, deploy a full-funnel display strategy and employ targeted retargeting for prospects who didn’t convert initially. The campaign delivered strong business impact: ROAS was 148% above the goal, paid and organic search traffic rose 167%, and CPA improved by 87%, while audience insights helped inform broader marketing activities.

MSC Cruises

David Arcifa

Corporate Social Media Manager