Case Study: Microsoft achieves 50% cloud revenue growth with Quantcast

Microsoft maximizes growth in the cloud-computing market

Microsoft, a global leader in software and cloud services, needed faster, more fluid insights into ad ROI to respond to shifting customer behavior and media costs. The marketing team wanted the ability to quickly capitalize on emerging opportunities and pull back from underperforming tactics, tracking performance in real time across markets.

By partnering with Quantcast and using its Ara AI/ML platform, Microsoft ingested web signals to build and optimize sophisticated global campaigns and precisely target audiences by market. The real-time approach improved measurable ROI and helped drive significant growth in Microsoft Azure—contributing to a 50% increase in revenue to $14.6 billion in Q4 2020.

Microsoft

Mike Ru

Senior Marketing Manager, Brand, Advertising, And Research Group