Case Study: Meliá Hotels International boosts revenue and ROAS with Quantcast

Meliá Hotels International boosts revenue 208% with Quantcast

Meliá Hotels International, a leading global hotel company, sought to reach new audiences during Black Friday and Cyber Monday to drive bookings for specific destinations and hotel types. Their challenge was to find travelers best suited to different locations, such as resorts in Punta Cana or city hotels in London, across key international markets.

Quantcast addressed this by creating a lookalike audience from Meliá's first-party data to fine-tune targeting and ran prospecting and retargeting campaigns in both cookie-based and cookieless environments. The solution from Quantcast more than doubled their reach and used real-time behavioral data to automatically adjust targeting. The results were highly successful: the campaign generated 208% more revenue year-over-year and achieved a 40% better return on ad spend (ROAS). Quantcast also delivered an 18% higher ROAS than goal in Spain and a 5% higher ROAS than goal in the US, while improving click-through rates and reducing costs.

Meliá Hotels International