Case Study: MediaCom achieves brand uplift and performance at scale with Quantcast

MediaCom uses integrated advertising approach to drive brand uplift and performance at scale

MediaCom, a global media agency focused on helping brands and businesses grow, faced a common industry challenge: brand and direct-response efforts were running as separate, siloed campaigns. They needed a way to connect strategic, high-impact brand work with the nitty-gritty of performance trading so both sides would complement each other efficiently and cost-effectively.

By partnering with Quantcast and leveraging real-time data from 100M+ online destinations, MediaCom unified planning and activation beyond the limits of walled gardens. The integrated advertising approach primed brand audiences and moved them down the funnel, producing dual-exposure uplift, expanded reach, and strong performance at scale.

MediaCom

Alex Glover

Digital Director