Case Study: Raymond A. Mason School of Business achieves record-breaking attendance and meets enrollment goals with Quantcast

Mason School of Business breaks attendance record and meets enrollment goals with Quantcast

Mason School of Business wanted to reach prospects actively evaluating business education in a highly competitive market. Skeptical of display advertising, the school tested Quantcast’s real-time advertising and sophisticated targeting to boost attendance at information sessions and drive program enrollment.

Using Quantcast Complete Targeting to find online users whose browsing behavior matched existing students and dynamically balance prospecting and retargeting, the campaign drove strong engagement and enrollments. The result: 60% of information session attendees learned about Mason through Quantcast-served ads (a record attendance), and Quantcast conversions accounted for 8% of MBA and Master of Accounting enrollments.

Raymond A. Mason School of Business

Dianne Reyes-Brynildsen

Assistant Director of Marketing