Case Study: Lancôme achieves 6.2% brand awareness uplift and 11.3% engagement with Quantcast programmatic advertising

Lancôme brings offline brand online with programmatic advertising

Lancôme, part of L’Oréal’s Luxury Products division, moved its traditionally offline customer experiences online with the Advanced Génifique Virtual Flagship after COVID-19 disrupted in-person events. Facing a crowded virtual-event landscape, the brand needed to cut through the noise to drive the right audience to the new microsite and encourage sample sign-ups, celebrity livestream views, and online purchases.

Quantcast led a programmatic campaign that built pre-launch awareness and combined prospecting for beauty-interested users with retargeting of Lancôme site visitors. The effort delivered a 6.2% uplift in brand and product awareness, an 11.3% engagement rate, over 9,600 visits to the virtual event, and a cost-per-visit 21% below Lancôme’s goal.

Lancôme

Yin Hong

Senior Product Manager