Case Study: KQED secures more contributing members and $201K in online donations with Quantcast

KQED Secures More Contributing Members Using Quantcast

KQED, Public Media for Northern California, wanted to increase donations and grow and engage its audience after years of relying mainly on TV, radio, interactive and email. To reach new prospects and boost overall donation volume, KQED re-entered online advertising and partnered with Quantcast to extend its traditional media efforts.

Quantcast used complete targeting and cross‑platform delivery—dynamically balancing prospecting and retargeting and serving 60% of impressions to mobile devices—to find audiences that behaved like KQED’s donors. The campaigns drove $201,202 in online donations from a $29K display budget, delivered a 7:1 ROAS, and produced 50% net‑new donors, while providing stronger commuter affinity and actionable audience insights.

KQED

Michael Lupetin

Vice President of Marketing, KQED