Case Study: Kellogg’s achieves 81% uplift in demographic targeting and 6x frequency with Quantcast

Kellogg’s Special K connects especially well with specific audiences at scale

Kellogg Company, the world’s leading cereal and convenience-food producer, wanted to scale Special K’s reach while meeting three simultaneous KPIs without trade-offs: a comScore-validated demographic target index of 135, a target viewable CPM, and an overall frequency cap of 6x.

Amplifi and Quantcast developed a market-first solution—a bespoke algorithm/new bidder and tightly coordinated campaign setup—that optimized all three KPIs together, buying the right demographic at scale and ensuring viewability. The campaign met Kellogg’s goals, delivering a 6x average frequency and exceeding the demographic target average frequency index score by 81%.

Kellogg’s

Susie O’Donoghue

Senior European Media Strategy & Planning Manager