Case Study: Wistia achieves 13x more paid conversions with Quantcast

In Quantcast Wistia found a solution that drove both the volume and efficiency against their niche audience

Wistia, a video hosting and analytics company serving businesses, needed to acquire new customers for an affordable, professional hosting solution but struggled to find a display partner that could deliver both the volume and efficiency required for its niche B2B audience. After testing several acquisition-focused providers, Wistia turned to Quantcast to reach in-market decision makers more effectively.

Quantcast built a custom audience profile using full visibility into online behavior and targeted prospects across the connected ecosystem, dynamically balancing prospecting and retargeting to drive trial signups. In the first two months Quantcast drove 77% of all trial signups and accounted for 93% of trials that converted to paid accounts—13x more converting signups than any other partner on the same budget—and generated paid signups at three times Wistia’s site average.

Wistia

Casey Henry

Acquisition Manager