Case Study: IKEA doubles customer acquisition efficiency with Quantcast

IKEA builds custom audiences to design room-specific messaging and match furniture needs

IKEA, the multinational furniture and home goods retailer, tasked Quantcast with driving growth in new customers and online revenue by reaching shoppers who were more likely to respond to room-specific messaging. The core challenge was identifying and engaging in-market audiences for particular rooms (e.g., kitchens, living rooms) and matching them with relevant products.

IKEA used Quantcast custom audiences to build curated segments around specific rooms and promotions, then deployed automated campaign delivery and optimization to ensure the right ads reached the most relevant prospects. The approach expanded IKEA’s conversion pool with net-new prospects who were 16x more likely to buy, doubled customer acquisition efficiency, and delivered 2x performance versus IKEA’s benchmark.

IKEA

Santiago Arbelaez

Integrated Media Manager