Case Study: Hunter acquires new customers and achieves 10:1 ROAS with Quantcast

Hunter turned to Quantcast’s data-driven targeting approach to bring new customers into the funnel and drive sales

Hunter, founded in 1856, is a British heritage brand best known for its Original boot. Facing the need to grow its customer base for both seasonal and core products, Hunter turned to Quantcast’s data-driven targeting to prospect high-quality new customers and drive sales.

Quantcast used predictive machine learning to target users across the connected universe whose browsing behavior matched Hunter’s site visitors and converters, dynamically balancing prospecting and retargeting and using prospecting insights to set an optimal attribution window. The campaign delivered a 10:1 ROAS (double the benchmark), accounted for 25% of Q2 conversions, and saw Quantcast-driven prospects convert at four times the site average.

Hunter

Deepak Joshi

Head of Online