Case Study: HomeServe achieves 60% more new customers and 22% higher sales with Quantcast

HomeServe Boosts Brand Awareness and Market Share

HomeServe, a provider of low-cost home warranty and emergency repair plans, needed a long-term partner to build and track brand awareness among home-insurance–seeking audiences while continuing to support direct-response marketing. The company also wanted to quantify the performance impact of a substantial brand investment.

Quantcast used “brand audiences” to pinpoint searches and behaviors (e.g., “home owners insurance,” “water heater repair”), curated the target audience, and served high-impact video alongside direct-response display. Post-campaign measurement showed a 198% lift in brand awareness, a 12% year‑over‑year market-share gain, a 514% increase in net-new site visitation for users exposed to both brand and direct response, a 60% rise in new customers, a 22% increase in sales, and a 5% increase in average order value.

HomeServe

Phil Sandler

SVP – Digital Marketing