Case Study: Allied Global Marketing achieves 75K+ free trials and 3.9x conversion uplift with Quantcast

Global streaming service unlocks new audiences and watches subscriptions skyrocket

A global entertainment cloud subscription service offering on-demand streaming and downloads partnered with Allied Global Marketing to grow subscribers outside the major walled gardens. Their goal was to maximize global free trial sign-ups at an efficient cost per acquisition and to better understand the unique attributes of their target audiences.

Allied Global Marketing worked with Quantcast to build real-time custom reach models for four audiences—Cord Cutters, Early Retirees, Competitive Conquesting, and TV Genre Fans—using psychographic and media-consumption insights to inform media planning. The campaign drove more than 75,000 free trial subscriptions, with new prospects reached by Quantcast converting at 3.9x the platform site average.

Allied Global Marketing

Evan Ballard

Vice President of Global Performance Marketing