Case Study: Spotco achieves 72% video viewability and 3.5x engagement with Quantcast

Generating interest in new Broadway musical, Something Rotten!

Something Rotten!, a critically praised new Broadway musical, needed more traction and ticket interest on the New York stage. Its agency, Spotco, turned to Quantcast’s programmatic video capabilities to broaden awareness and reach the right audiences at scale.

Quantcast used Search Powered Audiences to target avid music and Broadway fans as well as tourists seeking NYC entertainment and served high-quality, engaging video ads. The campaign drove measurable impact: a 72% video viewability rate (three times higher than any other partner on the plan), 3.5x engagement, and additional ticket sales.

Spotco

Kyle Fox

Digital Media Manager