Case Study: G-Star RAW achieves scalable, automated personalized advertising with Quantcast

G-Star RAW drives innovation in denim and scaling and automation

G‑STAR RAW, a Dutch apparel brand known for its raw, untreated denim and global flagship stores, faced a scaling and automation challenge: as a global business with local markets, it needed to understand shifting consumer behavior by market to better segment core audiences and deliver personalized ad experiences.

Quantcast onboarded and actioned G‑STAR RAW’s first‑party data via integrations, applying bespoke dynamic modeling and real‑time scoring to produce localized, actionable insights (e.g., new product adoption, discount vs. full‑price buyers, seasonal geographic shifts). Those near‑instant insights powered more precise segmentation, personalization, testing and innovation, enabling timely outreach and helping G‑STAR RAW meet its objectives.

G-Star RAW

Denise Fender

Digital Director