Case Study: FTI Touristik achieves 2x conversions and 17% lower cost per booking with Quantcast

FTI Touristik dynamically responds to COVID-related changes in consumer behavior to reach niche travel audiences

FTI Touristik, the third-largest tour operator in Europe, faced rapidly shifting consumer behavior during the COVID-19 pandemic and needed to identify which niche audiences were ready to travel and convincingly communicate its safe, flexible travel options to drive advance bookings and sales.

Using Quantcast’s Audience Planner and Ara AI to model and adapt to real-time audience changes, FTI paired awareness creative promoting safety and insurance with performance display to drive bookings. The integrated approach delivered a two-fold increase in conversions and a 17% reduction in cost per booking, with strong results even in a cookieless environment.

FTI Touristik

Adele Vale

Head Of Performance Marketing