Case Study: FloSports achieves 70% non-endemic revenue growth with Quantcast Measure

FloSports Increased Non-Endemic Revenue by 70% with Quantcast

FloSports is a subscription sports broadcaster and streaming service offering access to over 200,000 competitions and original coverage across 25+ sports. As the site expanded beyond its niche origins, the sales team wanted to win more non-endemic advertising deals but struggled to make the case to new advertisers because audience data was fragmented and lacked the granular insights needed.

By adopting Quantcast Measure to view audiences by property, vertical, and network, FloSports uncovered unexpected profiles (for example, FloRodeo proved 72% female), refined content and sales messaging, and doubled the share of proposals to non-endemic advertisers from 30% to 60%. That shift drove an 80% increase in average proposal size, a 70% rise in non-endemic revenue, and boosted web traffic and subscriptions.

FloSports

Matt Miller

Director of Sales Development