Case Study: Everlane achieves 9x return on ad spend and 41% lower ad costs with Quantcast

Everlane steps up their digital strategy to launch new sneaker line

Everlane, a U.S. fashion brand known for modern essentials made in ethical factories, partnered with Sender Agency and Quantcast to launch its new sneaker line, Tread. The goal was to accelerate growth and reinforce brand value by moving potential customers from awareness to purchase using a digital strategy that combined engaging video formats and action-driven creative.

Quantcast identified three core psychographic audiences—“Young Urbans,” “Fashionistas,” and sustainability-minded shoppers—and used dynamic, interest-tailored ads focused on awareness and ROAS. The campaign reached over 26 million relevant prospects, delivered strong conversion rates, achieved a 9x return on ad spend, and reduced cost per ad by 41%.

Everlane