Case Study: Escapology achieves up to 11X ROAS with Quantcast

Escapology boosts ROAS 11X with Quantcast

Escapology, a provider of immersive escape room experiences, needed to efficiently drive online bookings across its franchise locations. Their challenge was to reach potential customers at the exact moment they were planning activities without relying on outdated targeting methods. They partnered with Quantcast to utilize its Platform and cookieless solutions.

Quantcast implemented a solution using real-time AI, interest-based targeting, and contextual signals. This approach resulted in a combined ROAS of 314%, with top campaigns reaching 512% ROAS. Quantcast's cookieless campaigns dramatically outperformed cookie-based ones, achieving a 3.5X higher ROAS and contributing to an 11% increase in organic conversions.

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