Case Study: Equifax achieves double-digit growth and higher ROAS with Quantcast Platform

Equifax counters attribution blindspots as third-party cookies go away

Equifax, the global data, analytics, and technology company, faced a major attribution challenge as third-party cookies declined: up to 40% of its sales were not attributable, making it hard to understand the customer journey and know where to invest marketing dollars. Working with Quantcast and its Quantcast Platform, Equifax needed a way to future-proof measurement and identify the sources driving sales.

Quantcast helped Equifax adopt a test-and-learn approach by allocating budget each month to experiment with new audiences and drive results. Within two weeks, campaigns reached optimal efficiency, ROAS continued to improve, and Equifax attracted more high lifetime-value customers. The impact was significant, with Equifax delivering double-digit growth in 2020 despite pandemic-related disruption.

Equifax

Joella Duncan

Director Of Media Strategy