Case Study: Crate & Kids achieves 10x ad engagement and doubles ROAS with Quantcast's 'Search Powered Audiences'

Crate & Kids hatches audience interest in nursery products at the nesting stage

Crate & Kids, a retailer of modern baby, toddler and kids’ furniture and nursery decor, needed to reach expecting parents at the key moment when they’re planning and decorating their first nurseries—a segment that proved difficult to identify using prior tactics like search retargeting.

By using Quantcast’s “search powered audiences” to identify behavior and search-intent signals for expectant parents and expand to similar profiles, Crate & Kids served tailored creative to those shoppers. The campaign delivered 10x average ad engagement, 99% incremental reach and a return on ad spend that was twice the company’s goal.

Crate&kids

Ashley Jones

Campaign Manager