Case Study: Allergan Aesthetics lowers CPA by 41% with Quantcast

CoolSculpting Campaign Heats Up With Optimized Digital Campaign

Allergan Aesthetics, an AbbVie company, needed to improve the performance of its CoolSculpting® digital campaign while managing customer acquisition costs more effectively. The company worked with Quantcast to use data-driven insights to challenge assumptions and guide campaign decisions.

Quantcast optimized the digital campaign with smart adjustments that improved efficiency and targeting. As a result, Allergan Aesthetics reported a 41% drop in CPA, showing a significant measurable impact from the work Quantcast delivered.

Allergan Aesthetics