Case Study: Connected Digital achieves 67% lower cost per lead and greater productivity with Quantcast

Connected Digital drives leads for a leading business school’s online courses

Connected Digital, a full-service media agency focused on data-driven performance, was tasked with driving leads for a leading business school’s online courses. Constantly benchmarking demand-side platforms to get the best results for their clients, they sought to improve campaign performance across channels and engaged Quantcast to help.

Using the Quantcast Platform’s superior audience insights and algorithmic buying, Connected Digital ran retargeting campaigns to re-engage visitors showing in-market signals for the courses, enabling fast, accurate optimization. The campaign delivered the agency’s best result in four years: a consistently lower cost per lead, hitting the target CPL with an 80% improvement at peak and 67% improvement across the campaign, while also reducing manual work and freeing bandwidth for deeper analysis.

Connected Digital

Mac O'Rourke

Head Of Product And Technology