Case Study: CMC Markets achieves high-value audience acquisition during market volatility with Quantcast

CMC Markets navigates online trading fluctuations to attain high-value audiences

CMC Markets, a leading global financial services firm offering online trading in shares, spread betting, CFDs and foreign exchange, faced rapidly shifting customer demographics during volatile market swings. Although experienced in managing financial risk, the company needed new ways to identify and engage emerging audiences and to leverage audience insights and machine learning to maintain customer acquisition.

By using Quantcast’s live data and audience-behavior insights, CMC Markets tracked demographic changes in real time and tailored engagement toward high-value segments. This approach delivered new business opportunities and helped the firm achieve its customer-acquisition goals.

CMC Markets

Sophia Jung

Digital Marketing Executive