Case Study: Beiersdorf achieves 73% ad completion, 78% viewability and 15.3% brand uplift with Quantcast

Beiersdorf taps into Quantcast’s creative solutions for more effective video advertising

Beiersdorf, the global skincare company behind brands like NIVEA and Eucerin, partnered with Quantcast in 2021 to run programmatic campaigns across its portfolio. The primary challenge was improving ad completion and viewability—targeting 70% for both—while driving brand lift and maintaining optimal frequency for diverse brand audiences.

Quantcast used creative solutions such as a static wrap around video ads to keep brand elements visible, and leveraged Audience Planner and keyword analysis to target specific consumer segments (e.g., women 25–44 interested in pigmentation solutions). The campaigns exceeded goals with a 73% ad completion rate and 78% viewability, and an independent Nielsen study measured an average brand uplift of 15.3%.

Beiersdorf