Case Study: BDG (Bustle Digital Group) achieves 3-4x higher audience engagement and market-leading Millennial & Gen Z reach with Quantcast

BDG benefits with an audience-first, personalized approach

BDG (formerly Bustle Digital Group) is a fast-growing global publisher hosting brands like Bustle, Elite Daily, Inverse, NYLON and more. Despite its breadth of sites, BDG struggled to know which content truly resonated with audiences and needed real-time insights into audience interests and consumption behavior to drive engagement.

By partnering with Quantcast, BDG gained cross-site audience and content insights that reshaped editorial strategy and led to a framework of “Five Rules of Engagement.” Focusing on audience-driven content delivered engagement rates three to four times higher, gave BDG the largest reach and engagement among Millennial and Gen Z–focused publishers, and enabled Quantcast’s platform to validate campaign KPIs for advertisers.

BDG

Jason Wagenheim

President & Chief Revenue Officer