Case Study: Auto Trader achieves cross-device awareness with Quantcast Audio

Auto Trader drives cross-device awareness with Quantcast and achieves a 94% listen-through rate

Auto Trader, the UK's leading digital automotive marketplace, sought to expand its brand awareness by reaching consumers across a wider range of devices and channels. Their challenge was to extend the reach of an existing video campaign into new audio supply streams. To achieve this, they partnered with Quantcast.

Quantcast executed a cross-device audio campaign across premium streaming environments. By optimizing the campaign in real time with its AI-driven platform, Quantcast delivered high-quality impressions to engaged audiences. The results were strong, including a 94% listen-through rate, efficient cost performance, and the successful expansion of Auto Trader's reach into new audio audiences.

Auto Trader