Case Study: Australian Pork achieves 99.88% in-target reach and 70% viewability with Quantcast

Australian Pork reaches their core demographics leveraging Quantcast Brand Targeting with Quantium data

Australian Pork, a producer-owned organisation representing Australian pig producers, set out to promote its premium, higher-priced pork ribs and shift perception away from imported, preservative-packed alternatives. The challenge was to reach pork rib buyers with display and mobile educational messaging that would raise awareness of quality and drive market share.

Working with Quantcast and data partner Quantium, the campaign targeted a bespoke “pork rib buyers” audience and amplified reach and frequency to influence purchase behavior. The campaign achieved 99.88% in-target composition, exceeded its 70% viewability goal, and drove measurable intent—45% of surveyed respondents said they would ask if ribs were Australian when ordering in the future.

Australian Pork

Julia Unwin

Senior Brand Manager