Case Study: AKQA Media Agency achieves 90% improvement in CPA and 25% reduction in media costs with the Quantcast Platform

Australian automotive brand increases site traffic and drives engagement

AKQA Media Agency (formerly IKON), a WPP-owned digital design and communications agency, partnered with Quantcast to increase site traffic, engagement and drive action for one of Australia’s largest automotive brands. AKQA wanted to test the new Quantcast Platform to meet its campaign goals efficiently.

By combining Quantcast prospecting to build highly relevant in-market audiences with retargeting to re-engage recent visitors, AKQA quickly created custom audiences, monitored daily performance and ran post-campaign analysis—reportedly within 45 minutes. The campaign delivered a 90% improvement in CPA goals and a 25% reduction in media costs, plus notable efficiency and performance gains across prospecting and retargeting.

AKQA

Chris Zoomerschoe

Performance Director