Case Study: Audacy achieves full audience measurement and data-driven media planning for 200+ broadcast stations with Quantcast

Audacy leverages Quantcast Platform to fuel media planning for over 200+ broadcast stations

Audacy is a leading multi-platform audio content and entertainment company—home to local music, news, sports brands, podcasts and events—and operates 200+ broadcast stations. Their challenge was a persistent measurement and addressability gap for traditional broadcast radio: since all listeners hear the same ads, Audacy struggled to prove to advertisers that campaigns were reaching the right audiences and to provide accurate, unified audience data across broadcast and digital channels.

Audacy implemented the Quantcast Platform as an enterprise pre-sales insights and research tool, integrating and porting offline first‑party data to create additional audience segments that represent broadcast listeners and tie them to digital behavior. The result: Audacy can now qualitatively measure over‑the‑air audiences alongside digital users, build data‑driven media plans, reduce waste, maximize ROI for clients, and clearly demonstrate audience insights to stations—closing a major measurement gap and differentiating their offering.

Audacy

Jeff Berest

Manager, Data & Analytics