Case Study: ARB achieves high-quality 4WD website traffic and increased conversions with Quantcast

ARB attracts 4WD adventurists to drive high-quality website traffic

ARB, Australia’s largest manufacturer and distributor of 4×4 accessories, wanted to expand its online reach and drive high-quality website traffic to complement its strong retail footprint. After struggling to get results from other advertising partners, the brand tasked Quantcast with increasing product awareness and connecting with 4WD owners who have real buying power.

Quantcast used its first‑party data and a custom “search powered audiences” model to target 4WD adventurists with display ads, delivering ongoing, relevant messaging that boosted site engagement. The campaign drove a 3,305% lift in conversions for direct response media and a 9.41% increase in overall website conversions.

ARB