Case Study: Anaheim Ducks achieve a 2.7:1 ROAS and drive ticket sales with Quantcast

Anaheim Ducks - Customer Case Study

The Anaheim Ducks, an NHL team, needed a display partner that could both integrate with Ticketmaster purchase data and move quickly to match a busy game schedule. After struggling to identify a partner that could validate audience reach and tie ads to sales, the Ducks ran a head‑to‑head preseason test and selected Quantcast for its Ticketmaster integration, reliable reach and creative capabilities.

Quantcast combined Ticketmaster purchase data with online media behavior to profile fans and target prospects likely to buy tickets above the team’s average order value. After winning the preseason test, Quantcast became the primary display partner for 2016/17, met performance goals under strict multi‑channel attribution, exceeded service expectations, and delivered a 2.7:1 return on ad spend.

Anaheim Ducks

G.M. Ciallella

Digital Marketing Manager