Case Study: amaysim achieves 3.3x higher conversions and 4x ROAS with Quantcast

Amaysim connects with and converts customers in market for mobile phone plans

Amaysim, an Australian provider of mobile and energy plans, needed to better identify, reach and convert customers in a crowded market. Their challenge was attracting in-market shoppers and understanding online customer behavior to tailor offers and messaging that would drive growth.

Quantcast supplied live, weekly and monthly audience insights and the largest open-internet audience dataset, enabling amaysim to refine creative, offers and targeting in real time. The program delivered both new customers and actionable insights, exceeding return-on-ad-spend goals (4x+) and producing a 3.3x higher conversion rate from Quantcast prospecting versus average site traffic.

amaysim

Mark Khademi

Head Of Digital Marketing