Case Study: altitude achieves 23% brand lift for d.velop with Quantcast omnichannel solutions

Altitude lifts brand awareness 23% for document management leader, d.velop, with Quantcast omnichannel solutions

d.velop, a document management software leader used by more than 2.9 million users, asked agency altitude to reach niche, high-income business decision makers with impactful video that drives brand engagement. The challenge was to pair pre-roll creative with precise audience targeting and validate success through brand lift, digital reach, and video completion metrics.

altitude used Quantcast’s omnichannel first‑party data and Ara™ AI to build a private custom audience based on relevant keywords and behaviors, serving scaled video to the core BDM persona. A Nielsen Digital Content Evaluation Study validated results: a 93% video completion rate (24% above the industry benchmark) and a 23% brand lift among the target audience.

altitude

Lucas Bast

Chief Executive Officer