Case Study: Australian Life Tech achieves 35% lower CPA and 21% net-new customers with Quantcast

ALT wins over new health-conscious customers in competitive fitness arena

Australian Life Tech (ALT) is a technology-led health, fitness, and nutrition company whose direct-to-consumer brand, 28 by Sam Wood, offers a home fitness and nutrition program. When COVID-19 intensified competition and shifted more consumers to online workouts and home meal solutions, ALT needed to protect its market leadership and drive new customer sign-ups.

ALT partnered with Quantcast to segment health-conscious audiences, implement improved site tagging, and apply custom modeling to find and engage high-value prospects. The campaign increased traffic and behavioral insight, cut CPA by 35%, and delivered an average of 21% net-new customers across lines of business.

Australian Life Tech

David Jackson

Chief Executive Officer