Case Study: Adina Hotels achieves 533% ROAS with Quantcast

Adina hotels serves guests the right message at the right time

Adina Hotels, a network of 80 apartment-style hotels across Asia Pacific and Europe with a strong presence in Germany, faced rapidly shifting demand during the pandemic as travel rules and lockdowns changed frequently. Booking lead times plunged from about two months to two weeks, making traditional brand-building and third-party data too slow to react; Adina set a steep target of 300% ROAS for a fast, responsive campaign.

Quantcast deployed an agile mix of performance and branding campaigns powered by machine-learning that adapted audiences and budgets in real time to evolving booking behavior, adjusting keywords and shifting spend during lockdowns. The approach delivered a 533% ROAS (78% above target), cut costs per site visit to €3.62 (vs €10 target), drove a 75% sales growth rate and higher-than-competitor occupancy, and supported further expansion plans for the brand.

Adina Hotels

Julia Fernández-Pola

Regional Marketing Manager Europe