Case Study: EOLO achieves 15% lower CPA and halves campaign planning time with the Quantcast Platform

Achieving ease and efficiency through self-serve

EOLO, an Italian telecommunications operator providing ultra‑wideband connectivity for residential and business customers, needed to both optimize its cost‑per‑acquisition (CPA) and simplify running programmatic campaigns. With a longstanding relationship, EOLO partnered with Quantcast to find an easy, effective way to manage performance in‑house.

By adopting the Quantcast Platform’s self‑serve, AI‑driven audience tools and Full Performance capability, EOLO ran hybrid display and video campaigns that automated the optimal mix of prospecting and retargeting. The campaign beat CPA targets by 15% and cut planning and optimization time by 50%, allowing the internal team to bring programmatic fully in‑house and focus more on strategy.

EOLO

Sebastiano Carbone

Digital Media Manager